Wednesday, 27 May 2015

Gem of Pakistan - Miss. Fariha Rashed


My blog is about makeup, fashion & life style.  I was planning to start another section over my blog related to “Gem of Pakistan”.  My main purpose to start this is just to highlight our hidden talent, their contribution to promote Pakistan globally.  For this, i just took initiate and now trying to approach people related to any kind of professional / business line and acknowledge their struggle and hard work. 

 We met a lot of people in our life on different events or occasion, but we don’t know who they are? Their profession, life style, and how they are playing positive role in our society.  Why we are lacking this, just because we are already influenced of other international personalities, we least bother to search little about our own people, what they are doing how they are bringing positive change in our society. 

 I would like to share some “Gem of Pakistan” with all of you.  I will share their passion, lifestyle & how they are professionally contributing positively in our society with limited resources.



My first personality is the loveliest lady on this earth Miss. Fariha Rashed, she is currently working as a CEO Pitch Media Inc. [PR Agency], CEO Ink [magazine] & Partner at Kensho [clothing brand]

Your Family Please: 
I am single, and lucky enough to still be living with my mother to this day. We have a great relationship where we support each other and discuss everything happening in our lives. I try to be the best daughter I can even though I know I have my flaws :) As a working woman, my life has been intense and like a roller coaster ride ever since I graduated

Your Passion: 
My work! My family & my cat.

Being a social person what do you like/dislike in people: 
I dislike hypocrisy, fake-ness, double-standards & politics amongst people. I like straightforwardness, honesty, genuineness, being down-to-earth and sincerity in people I meet and hang out with.

What you like the most in makeup? Any specific product/brand? 
I absolutely love M.A.C. and do not use any other brand. I wear mascara, kajal, and eyeshadow. I am not a big fan of wearing lipstick.

Share with us your 5 must have beauty products (with brand): 
(1) Zoom Fast Black Lash Mascara from M.A.C.,
 (2) Kajal Eyeliner from M.A.C.,
 (3) Lustre Lipstick - Desire by M.A.C., 
(4) All That Glitters Bronze Eyeshadow by M.A.C. 
(5) Studio Fix Fluid (Base) by M.A.C.

Are you a shopaholic? 
Not really - I would rather wait a few months and then go on a shopping free. I find shopping much more satisfying that way.

Favorite fashion/attire: 
Comfort comes before anything else for me. I love my good old shalwar kameez accessorized with a long necklace when stepping out for a meeting or lunch, and mostly my colour of choice is black, although I add in a tough of red or blue at times. I like wearing flat shoes as I just can not walk in high heels. At home I always walk around in soft, comfortable pair of pajamas.

Worst fashion: 
I hate real fur and leather made from the skin of exotic animals. It is uncivilized in my books to wear the corpse of an animal in the name of fashion. Also, animals are treated inhumanely and unethically while in captivity for their fur, and some of them are even skinned alive. Therefore I am #FurFree&Proud and appeal to all our local designers to not use real fur or leather made from the skin of exotic animals in their collections!

Food preferences: 
I am a vegetarian so my food preference includes spinach, feta cheese, pasta, beans and all tomato based dishes. 

Music preferences/favorite singer: 
I love pop, rock and ballads. My favorite singer these days locally is Sajjad Ali and internationally I love Adam Levine.

Inspiration: 
Those who achieve such as my late grandmother the actress Swaran Lata, my late grandfather the poet Noon Meem Rashed and my late father and diplomat Shahryar Rashed, who gave his children the best life possible.

Strength /Weakness: 
I believe my strength is accomplishing what I put my mind to and staying the course. My weakness is, I am way too moody and that sometimes affects decisions I make and my work.

Her biggest achievement: 
Starting two businesses from scratch and making them both a success. The third one, which is Kensho, a clothing brand, is still in the process of being established. 

Biggest failure/ reason / what you learned from that: 
I would rather call it a mistake than a failure. I should have kept in touch more with my old friends from school and even before that, as those are the people who really know me and will always be sincere to me. I have learned to value friendships more now and hope to forge some long lasting ones.

I am nothing without ... my family 

Sharing is Caring:
 Sharing is definitely important as it keeps you grounded and teaches you the art of giving. When you give, you get back. That is how the universe works. Also, the feeling you get when you give and witness the response to your act of giving, is just incomparable. 

Special Tip to become a successful human/professional: 
To become a successful professional, work hard and make sure you are doing what you are good at in life. Groom yourself and never stop learning new things. To be a good human being, be the best version of yourself. Treat your family well, do things for others, be sincere, be honest, learn from your mistakes, raise your voice for things you feel strongly about and be charitable at heart.

Piece of advise: 
Work hard and enjoy your life side-by-side.

I personally met Fariha, she is such a humble and down to earth lady. I must say a lady who has a heart of Gold. J
Lastly, I am thankful to Miss. Amber Ahmed for making this possible.

I conducted this interview in Feb, 2015, but due to some unavoidable circumstance just won’t be able to publish.  J


Tuesday, 19 May 2015

Maybelline New York’s Centennial Celebrations continue with “The Power of Expression” through the Decades




Maybelline New York continues their 100 year celebrations of taking trends from the catwalk to the sidewalk in Pakistan with an intimate birthday event commemorating “The Power of Expression” through the decades on the 15th May 2015. This event follows the global trend setting brands’ presence as the official Makeup Partner at Fashion Pakistan Week in March/April of this year.

Mr. Moazzam Ali Khan cutting cake



Using Maybelline’s diverse range of coveted products, team N-pro by Nabila will be interpreting and defining trends from different eras, specifically: 1920’s – The Great Gatsby Era, 1930’s – The Daring Art Deco Era, 1940’s – The Woman at Work, 1950’s – Rolling Into the Diner, 1960’s – The Barbie Room, 1970’s – Studio 54 Showdown, 1980’s – Culture Club Cool, 1990’s – Making Internet Connection and 2000’s – #SocialMedia age. These looks were complemented by wardrobe from designers NidaAzwer, Saira Shakira and Natasha Kamal




“May 15th marked Maybelline’s 10 decades of non-stop beauty in the World. We are extremely excited to celebrate this milestone in Pakistan via visualization of The Power of Expression, a timeline showcasing how the concept of beauty has changed over the past 10 decades and how the basic concept of beauty remains the same as it was 10 decades back. Through this celebration, we also honor the journey the brand has been through after its creation by its founders Thomas and Maybel Williams in 1915” said Moazzam Ali Khan, General Manager CPD Division of L’Oréal Pakistan (parent company of Maybelline).


For further information, please log on to their facebook page






Sunday, 17 May 2015

Sana Safinaz launched their largest store in Pakistan with their new Lahore flagship outlet in DHA

Established in 1989, Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is a multiple award winning lifestyle brand and one of the most prestigious and diversified in Pakistan. Sana Safinaz’s design philosophy is to always be current with international fashion trends and to have a finger on the pulse of evolving aesthetics be it with their lawns,prêt, bridals or accessories. Their fashion forwardness in cuts, colour and use of fabric makes them a pioneer in the industry. Sana Safinaz’s lifestyle umbrella also spans to include a separate furniture and home interiors division which also provides clients with superior interior design services. A state of the art furniture showroom opened its doors to Sana Safinaz’s discerning clientele in 2000 in Karachi.

Recently, they launched their flagship store in Lahore. You can get their all prêt and luxury prêt lines, unstitched fabric and accessories range.

Speaking about the brand’s expansion in Pakistan and its specific outreach in Lahore, Creative Design Head Safinaz Muneer of Sana Safinaz said:We are delighted to  launch our largest outlet to date in Pakistan in Lahore, the heart of the Punjab, where our brand has always been met with much appreciation. This new store is in fact a result of popular demand for more brand accessibility in the burgeoning Defence area of Lahore and ensures that our fashion is now available to a wider diversity of people, thereby enabling us as a major retail force, to create and reach out to a wider demographic.


For updates do visit their facebook page 












Khadija Shah








Zoe Viccaji 


Core Team behind this brand

Wednesday, 13 May 2015

Bloggers Meet up at Massart Misbah Makeup Launch

Whenever, anybody talk about beauty, makeup and hair they automatically named "Depilex". One of our very own legendary personanlity, Mama Massarat Misbah, the pioneer of introducing beauty salons "Depilex" in our country. She is the only lady who introduced salon chain in our country and started training institute, so that under privilege females can learn these skills and support their families.

After spending a decade in beauty industry and doing a lot of research in beauty industry, she took some initiate why not introduce a complete makeup range.  Plus point of this makeup line is that all ingredients are Halal and they designed their makeup range according to Asian skin tone & weather requirement.

Today, i am going to share a little about bloggers meetup, organized at Sante Salon, Lahore. Detail post about philosophy behind this make up and their product line will share soon. :)

Amazing part of this event is that they assign 4 beauty station, with their makeup experts.  These beauty experts, properly guide and advise to all how to select foundation shade, its application, how to apply blush on, eyeliner, lipstick etc. etc.

Mama Massarat Misbah was personally checking all station that all expert are doing right job.  She continuously was actively, talking to all bloggers and sharing her experience giving feed back about beauty trends. :)

Moreover, they also set one stand having all range of their makeup line. so if you want to check and try any product by yourself you can.



Beautiful Ladies,  Mama Massarat Misbah, Nighat Misbah & Redha Misbah



Shinnaya, Ayesha, Mariya


Selfie to banti hey Boss ;)

My bubble Gum, Huda Sheikh


Choco chip Hafsa



Yummy Cupcakes <3

 Yummy cake

Me with Isma Majeed

 and here are the table for bloggers to check and test the products <3

My honey Bee Sherry

Honey bunny Redha Misbah

The super cool sisters Hira, Maria me & kanza


 My suger plum Myra Gill

Bloggers Gang 

Me with Mama Massart Misbah <3




Saturday, 4 April 2015

Sania Maskatiya Designer Lawn Series collaboration with Alkaram Studio

Fashion Designer Sania Maskatiya recently launched her Spring/Summer designer collection lawn series with Alkaram at the Alkaram Studio in Lahore.

Here are some snap shoots from her launch.  Soon will do a details blog post about her collection.
For any updates you can click on their face book fan page


 Super gorgeous Sania Maskatiya (I must say she has a killing smile <3)





 Representatives are helping clients to select the dress 

Fresh flowers arrangements 


 Paparazzi 

Chaaaa pose with Sonia Nazir 

Me with Zara Peerzada 


Yours truly ;)


PR:  Golin
Pictures:  Fakhra Blog

Monday, 30 March 2015

Happy Spring - Purple Dragon Top - OOTD


Though i am not into Out fit of the day sort of thing, but last year i have attended many training, exhibitions, events blah blah, but lazy me,... never ever posted those news on my blog.  Randomly i was just going through some old stuff and found these yummy pics, so i decided why not to share with you. So here is a one master piece for my lovers... lolzz...

Yes, this is my last year (march 2014) Look, i went Pearl continental to attend a seminar. :)








I just loving this dragon... <3<3<3 

How is it possible i took picture without any kid - 
Rahimeen was randomly playing in PC, Lounge <3


Top: Lime light
Jeans:  Next
Shoes: Stylo
Bag:  Victoria Secret


PS: one of my friend took these pictures from her Iphone, so no no filter, shilter stuff... ahoo g ;)

Hope you like it.

Hugs & Kisses <3

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