Sunday, 19 October 2014

Lock&Lock Pakistan: Live Healthy, Eat Healthy

[Pakistan, 16th October, 2014]: Lock&Lock Pakistan, global leaders of premium quality airtight storage containers, recently took the initiative of organizing an activity in Lahore to promote healthy eating and living in Pakistan. An evening of healthy bites and beverages, mingling and light hearted conversations was enjoyed by women of all walks of life. Health experts Dr. Zarqa Suharwardy Taimur, Dr. Farzeen Malik and Dr. Komal Riaz  Sheikh provided tips and information regarding how to live a better, healthier lifestyle overall.

Dr. Zarqa and Ms. Fariha (CEO Pitch Media Inc.)

Dr. Zarqa Suharwardy Taimur, one of the leading dermatologists in Pakistan, spoke about how a healthy diet plays a vital part in achieving glowing skin. She also spoke about the latest obsession in our country with skin whitening and how girls use overnight creams which are made of steroids and mercury. These creams have numerous side effects which are very expensive to cure. The best way to make your skin glow is incorporate a lot of water, fruits and vegetables to your diet.

Dr. Farzeen Malik, an eminent dietitian of Pakistan, gave a presentation on how a balanced diet helps prevent obesity and spoke about the health risks associated with obesity. She informed that it is much better to change your lifestyle through a balanced diet, instead of trying shortcuts which rarely work and don’t help achieve long term results.

Dr. Komal Riaz Sheikh, a clinical psychologist, spoke about different kinds of stress eating disorders and what can be done to avoid them. Since food is used as the most popular stress reliever, it is important to find other ways to de-stress. She also said that it is important to be comfortable in your own skin first, and avoid comparisons with celebrities’ figures as the goal should be to build a healthy lifestyle.

After each presentation the floor was opened to questions and answers. Demonstrations by yoga expert Aniee Jawad, and self-defense expert Mirza Muhammad Arslan were also shown.

Some of the attendees included journalists Rubia Moghees, Maisoon Zamir, Marian Sharaf Joseph, Mehek Raza Rizvi, Amad Karim, RJ Shahpara Salim, as well as Sambreen Rashed(Shell Pakistan), blogger Fakhra Rafique Khan, socialite Huda Alauddin, designer& CEO GrandeurSaima Abaidullah and Areej Tahir (Tetra Pak). As one of the attendees who felt she learnt a wealth of information from the activity, Sambreen said “I think it is important for more companies such as Lock&Lock Pakistan to take such initiatives to inform the public regarding the importance of health and diet and how the two are so specifically linked to each other. I absolutely loved being a part of the event and left feeling determined to turn my life around and make it more healthy overall”.

The activity perfectly reflected the values that Lock&Lock follows internationally. The principle on which Lock&Lock was founded centers on placing value in preserving the environment. Lock&Lock products are made using the finest quality material to ensure customers get food in its best form even after being stored for a while, which has led to the brand gaining the loyalty of their customers worldwide.


The activity was organized at The Urban Cafe, Yoglicious. The Public Relations was taken care of by Pitch Media Inc. and the official radio partner was Radio 1 FM 91.

Saturday, 21 June 2014

Maybelline New York introduces new Compact/ To Go version of the coveted Clear Smooth All in One Cake Powder in Pakistan!

Trend setting cosmetics brand, Maybelline New York,has launched a limited edition Compact/To Go version of its popular Clear Smooth All in One Cake Powder in Pakistan. Internationally renowned as the powder of a new generation, the Maybelline Clear Smooth All in One Cake Powder’s composition is ideal for Pakistani skin specifically in the summer heat, promising all day Shine Control and UV Protection while concealing blemishes and evening out skin for a smoother complexion.

The new product was launched amid an exclusive press meet at Savor Boat Crew in Karachi. The proceedings commenced with a welcome note and an overview of the new product by Maybelline’s brand manager Wafa Kalia who elaborated on the convenience aspect and benefits of the new To Go version of the Cake Powder. This was followed by a presentation of make-up looks in association with Clear Smooth as envisioned by Maybelline’s make-up artist of the year Raana Khan. The make-up artist showcased two summer looks using Clear Smooth To Go All in One Cake Powder on Maybelline New York’s local face of the brand VJ Sehrish and a special Facebook fan. The event concluded with a soothing cruise ride which aptly demonstrated the ON THE GO aspect of the new compact Clear Smooth All in One Cake Powder.Public Relations was managed by Lotus PR.

Designed to protect, brighten and control oil for flawless, matte skin all day, the Maybelline New York All in One convenient compact Cake Powder is economically priced at PKR 250/- and comes in 6 different shades. Maybelline’s Compact / To Go version of the Clear Smooth All in One Cake Powder is now available nationwide.

“At Maybelline New York, it’s all about setting the right trends with the best possible formulas; the To Go version of Clear Smooth All in One Cake Powder embraces this: It is the ultimate protecting, perfecting skin shield and is ideal for summer, especially for girls one the go! The introduction of the compact/limited version of Clear Smooth comes from the brand’s commitment to provide Pakistani consumers with the latest innovations in make-up and enhancing Maybelline New York’s accessibility to a wider audience.” – stated WafaKalia Brand Manager Maybelline New York Pakistan.

Raana Khan, Maybelline’s Make-up Artist of the year.

The To Go Version of Clear Smooth is a makeup essential for every girl this summer. The product contains SPF 25 sunscreen which protects the skin and one’s complexion from the harsh summer sun. The product is also lightweight, oil free and non comedogenic, ensuring the skin can breathe and pores are not clogged” -stated Raana Khan, Maybelline’s Make-up Artist of the year.

For further information, please log on to their face book fan page


Wednesday, 30 April 2014

‘Art StruckÉlan’ ready to wear version by Élan

Élan Vital launches diffused ready to wear version 

of acclaimed ‘Art StruckÉlan’ PSFW collection this June!


Following the success of their Spring/Summer 2014 luxury prêt collection ‘Art Struck Élan’ showcased at PSFW 2014, Pakistan’s premier luxury designer label Élan is set to launch a diffused collection inspired by their PFDC Sunsilk Fashion Week showcase under their ready to wear label, Élan Vital, on 1st June 2014 at their flagship store in Gulberg Galleria – Lahore.

With the luxury prêt version currently available at Élan’s Lahore studio for customized orders as well as select pieces for purchase at the Gulberg Galleria, Élan Vital’s Art Struck  ready to wear version will be available to purchase off-the-rack as a casual ready-to-wear prét collection based in Cotton/Lawn on the 1st of June. The collections’ prints will draw upon the luxury prét sensibility as seen at PSFW, with silhouettes and cuts interpreted and designed to suit high street wearability– expect palazzos, tunics, blouses, trousers etc. all within a price range of PKR 10,000 and under. The collection will also be exhibited at a trunk show in Karachi later in June/July.

A merger of art and fashion, ‘Art Struck Élan’ draws inspiration from vintage art and fashion illustrations, in particular the work of celebrated illustrator RenéGruau.

Speaking about the introduction of the collection,Khadijah Shah has said: “This 2014 – 2015 is all about building brand accessibility and retail, which is what prompted us to introduce our ready to wear line, Élan Vital earlier this month. We are particularlyexcited about recreating our luxury prêt sensibility into a more high street friendly line with Art Struck Élan – our patrons can expect the same fun and quirky print aesthetic replete with our graffiti, art splashes, cats, script and cheese print for instance with cuts and silhouettes that are wearable and suitable for the summer.”

Élan was launched nine years ago by Khadijah Shah. She is respected for her combination of intricate embellishments, flattering silhouettes and attention to detail in the construction of each outfit. Indeed each collection is conceived with glamour, elegance and versatility in mind. Élan branched out in the sport industry by launching Élan Sport and also the now much anticipated Élan Lawn. In a short span of nine years, Khadijah has formalized and expanded the label and created an effective and influential place for Élan in the fashion industry. This 2014, Élan launched their prêt-wear label, Élan Vital.

For more information regarding the brand, log on to Face book page

Keep Cool This Summer with Levi’s® COOLMAX®

COOLMAX® is your go-to-gear 
to survive the extreme temperatures and humidity
of Summer 2014.

Jeans are an item of clothing which many people cannot do without. Almost every person has a favourite pair of jeans in their closet which they wear on a regular basis, year round. However, when the summers start approaching, especially in countries like Pakistan, jean wearers face serious problems as the weather does not permit them to adorn their favourite pair due to soaring temperatures.However, they need worry no more as world renowned and innovative apparel brand Levi’s® has come up with a fashionable solution which allows everyone, everywhere the opportunity to wear their favourite Levi’s® denim—and non-denim styles year-round. This April Levi’s® has globally launched their new COOLMAX® line, which as the name suggests, is a collectionthat has been specifically designed to beat the heat.

Understanding the dilemma faced by their customers in sweltering months, Levi’s® collaborated with a fabric based company in Wichita, Kansas, Invista to combine their Coolmax fabric with Levi’s® denim, and create the Spring/Summer 2014 line which will change the perception that jeans can only be worn in cooler months. The Coolmaxfibres are not only woven differently - in a zigzag pattern as opposed to the traditional rounded pattern - but they also evaporate perspiration four times faster than any other clothing. These thermo-regulating fibres help in moving perspiration away from the body, allowing it to evaporate faster and enabling the fabric to breathe.

This means that you don’t have to give up wearing your favourite pair of jeans this summer. All you have to do is visit your nearest Levi’s® store and pick up a pair from the new COOLMAX® line.

About Levi’s®
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit

Thursday, 3 April 2014

L’Oréal Paris introduces the 1st ever Ombré effect hair color home kit in Pakistan!

L’Oréal Paris, the world’s leading beauty brand, has introduced the 1st ever revolutionary range of dip-dye hair color kits to the Pakistani market, Wild Ombré. The new kit helps achieve the Ombré hair look, which consists of dual colored hair with dark roots and light ends, and is fashion’s “IT” phenomena this season. The Ombré trend has become the latest must-have accessory for an ultra high-fashion look, directly inspired by the world’s brightest stars.  L’Oréal Paris makes the Wild Ombré look super easy to achieve: With a specially designed brush applicator, the hair color is easy to apply and adapts to 3 distinct base shades: No. 1 for Light Brown to Dark Brown hair, No.2 for Dark Blonde to Medium Brown hair and No.3 for Blonde to Dark Blonde hair. The new hair color kit is available for PKR 1,200 at all leading retailers nationwide.

L’Oréal Paris Excellence Wild Ombrés combines lightening cream technology and a care complex with nutria-ceramides and Hi-Shine for customized results and lustrous, silky hair. It includes a patented expert brush that allows for easy, customizable Ombré looks from subtle and sexy to bold with the tools to only color parts of your hair that you desire. It is specifically designed to create the ultimate two tone look from the comfort of one’s home and is as easy to apply as brushing one’s hair. 

Speaking about the launch of the new L’Oréal Paris Excellence Wild Ombrés color kit, General Manager (Consumer Products’ Division) at L’Oréal Pakistan, Moazzam Ali Khan said, “We are proud to expand our diverse portfolio of beauty products available in Pakistan with the L’Oréal Paris Excellence Wild Ombrés hair color range. Ombré is currently the hottest trend in hair color right now and is the new fashion forward way to lighten your hair. Using our 100 Years of global expertise in Beauty, L’Oréal Paris has used innovation in modern hair color practices to make this fashionable and trendy look achievable through an easy to use hair color kit. It has never been easier to get the on-trend Ombré look yourself!”

For more information about L’Oréal Paris in Pakistan, visit our official facebook fanpage:

Friday, 28 March 2014

Mughziat Herbal Hair Tonic by Saeed Ghani

To be honestly i am not oiling person, i am not into message, chammpi shampi, etc. personally i don't like it :O i knew its shocking for you but its true :(

But when i took a risk to dye my hair, i automatically start using almost all hair care related products to protect them from chemical after effects.  I will share my all tested products with you one by one.

As everybody knew that last year i have done some low / high lights, now they are finished but my hair turned into blend of brown and walnut (which i am not liking it at all) and the dyed part become very dry, and heavy split ends, though last month i again had a hair cut but my hair are still the same. Last month i went to Hyperstar and get chance to buy Mughziat herbal hair tonic by Saeed Ghani.  I read a good review from one of  my fellow blogger Intensify Beauty Blog, so i decided to try this one.

What Company is Claiming:

  • Pure Herbal oil
  • Formed of fifty four (54) kinds of herbs.
  • stimulates the growth of the hair cells.
  • Softener of the hair & prevent baldness
  • Prevent hair fall.
  • Free from alcohol and dyes
  • Stimulates the dense and strength of children hair

My experience.
It comes in 100ml plastic bottle, packaging is not bad, except the cap of the bottle is quite lose so you need to be careful for this.  Oil color is RED, and smell is not bad, as i have idea, normally herbal products always contain special fragrance/smell which will not irritate you.

I am using this oil since last one month and applied once in a week(as i am not a regular oiling person).  Its work magical on my hair really. It makes my hair smooth, silky and dyed portion which was becoming Golla Gandda color now becoming softer (and bearable at least for me). It gives shines, and reduce dandruff. I am not claiming for hair growth and lengthiness but as my scalp is now free from dandruff so soon my hair will start grow, and i really need patience to see the good results. :)

Over all i will rate it 5/5.
You guys can also get this Mughziat herbal Hair Tonic online at

Do you ever get a chance to use this or any other hair care product, do share your experience. :)

Wednesday, 19 March 2014

L’Oréal Professionnel’s show stopping Hairchalk!

Introducing L’Oréal Professionnel’s show stopping Hairchalk!

Hot off the international fashion week runways, L’Oréal Professionnel, the Parisian house of hairdressing, launchedtheir coveted Hairchalk collection in Pakistan through exclusive makeovers for salon professionals and members of the pressat the Professional Products Academy located in The Forum, Karachi on Monday, 10th March 2014. Hairchalk is now available across select salons in Pakistan starting March 2014.

The biggest global hair trend of the year, Hairchalk is L’Oréal Professionnel’s revolutionary new temporary hair colour that comes in six vibrant shades including Sweet Sixteen Pink, First Date Violet, Blue Ocean Cruise, Garden Party, Coral Sunset and Bronze Beach. The Hairchalk range is inspired by the way people accessorise with make-up and nails, allowing patrons to change hair shades as often as they do their shoes, jeans or nail polish!

The new range of hair colour polish has most recently been trending across shows at London Fashion Week and sported by some of the world’s biggest celebrities such as Alexa Chung, Katy Perry, Avril Lavigne and Lady Gaga. Hairchalk can be applied in salons or at home and lasts for up to two shampoos. (Depending on the amount of product applied and the hair type.)

Mona Hussain, General Manager, L'Oréal Professionnel Products Division, said on the launch of Hairchalk, “Hairchalk has emerged as one of the biggest catwalk, fashion and celebrity trends globally. It’s the perfect product for fun, colourful hair without the commitment. You want it, you wear it. You take it off when you are done, like your jeans or nail polish.We are delighted to bring L’Oréal Professionnel’s definitive Hairchalk to Pakistan, bringing the latest in temporary hair colour to fashionistas in Pakistan. Get chalking today!”

L’Oréal Professionnel products including Hairchalk are only available from L’Oréal Professionnel partner salons nation-wide. For more details, please visit Loreal  

L’Oréal Professionnel Team

Related Posts Plugin for WordPress, Blogger...