Sunday, 18 January 2015

Essence Cosmetics Pakistan recently launched Trend Edition “road trip”

Essence Cosmetics Pakistan, recently launched their new Trend Edition "Road Trip".  I am going to share about the Essence's company bio and concept behind their newly launched.  Yes also going to mention Trend edition products details with their codes.

Essence Cosmetics

Since its launched in 2002, essence stands for trendy and high quality cosmetics at a sensational low price. How can essence ensure the quality of its products at such low sales prices?  The essence brand does, without costly advertisements using models or celebrities, expensive tv spots or print ads in magazines. Instead, essence invests in the development of premium products at a consistently high level of quality.

Road Trip

Beauties on the road! Its the time to travel, so essence is packing its bags and getting ready to spread the fun feeling of the legendary route 66 with its new trend edition “road trip”. Super practical duo and mini products are coming along for the ride, and so are multifunctional all-rounders! The warm color scheme consisting of yellow, pink, burgundy, beige and blue guarantees plenty of fun and turns this trend edition into the ultimate must-have of the travel season.
Head out into the big, wide world… with essence!

This range contains: 
road trip nail polish (4 colors)
road trip eyeshadow & eyeliner (2 in 1 product)
road trip deo wipes
road trip styling set
road trip mini sheer lipstick (2 shade)
road trip travel bag
road trip blush & highlighter
road trip allround balm
road trip dry shampoo

Road trip Nail polish

Nails on the go! colors and effects are an absolute must for your nails, even when you’re traveling! four different colors with various effects: leather, asphalt, gasoline and  thermo! for unique street-styles!

01 hit the road, red!
02 on the road again
03 i don’t care! i love it!
04 my sweet escape

Road trip Eye shadow/Eye liner
Duos on tour! one side is a shimmering eyeshadow, the other a creamy eyeliner – this 2in1 product in beige-petrol and pink-burgundy creates exciting eye make-up styles! for all globetrotters who want to stand out from the crowd.

01 highway to pretty!
02 i don’t care! i love it!

Road trip Duo Wipes
Refresh... the practical, re-sealable and deodorizing wipes make you feel nice and refreshed in seconds! and they are the ideal companions when you’re on the go thanks to their practical size.

01 let’s go get lost!

Road trip Styling Set
Have a great trip, girls! the styling set offers everything you need when you’re on the road: a small blush or powder brush, an applicator for eyeshadow and eyeliner as well as tweezers. since it all comes in a practical zipper bag with an integrated mirror, you can touch up your look – any time and any place! 

01 adventure is out here!

Road trip mini sheer lipsticks
Perfect when you’re on the go… the mini lipstick! these tiny pencils with a medium coverage color your lips and make them feel wonderfully smooth with a velvety finish.

01 hit the road, red!
02 my sweet escape!

Road trip Travel Bag
Fill the bag… this practical folding bag with a cool map design and “road trip” lettering is super-versatile. it’s ideal for use as a shopping, cosmetics or laundry bag and so much more.

01 i’m going to travel the world!

Road trip Blush and Highlighter
Double action! this duo consisting of blush and highlighter creates a gorgeous, fresh complexion in a flash! the soft texture blends easily to give your face a subtle blush and a beautiful shimmer.

01 highway to pretty!

Road trip allround balm

Hit the road! A multitalent that pampers your lips, hands and nails as well as your elbows and feet! it can be applied any dry areas of skin, making it a great little helper on your road trip.

Road trip dry shampoo
Summer trip! Here comes the ideal travel partner: the dry shampoo offers a quick and easy way to refresh your hair – without the need for water! simply spray onto your roots, brush out and you’re done!

Friday, 16 January 2015

House of Aphrodite introduces new Winter Collection of trendy western wear for women

After the launch of the brand’s Lahore outlet, Sumbal Hammad, Creative Director of the House of Aphrodite introduced the brand’s new Winter Collection through an exclusive preview event at its flagship store. The new collection is now available for purchase from PKR 1,200 at the House of Aphrodite store.

The  House of Aphrodite Team

The exclusive preview was attended by models, socialites and esteemed members of the press. Guests at the event were provided the opportunity to experience the House of Aphrodite’s new winter collection firsthand, as the brand’s Creative Director Sumbal Hammad, personally presented the new line of handpicked pieces from renowned European high street brands.

The House of Aphrodite’s new winter collection has a wide range of wardrobe essentials including knits, snoods, scarves, shawls, fur stoles, capes, leather and woolen tights/stockings, nightwear, lingerie, jewellery, genuine leather and suede long boots, Uggs, party shoes, leather skirts, party dresses, crop jackets, blazers, long coats and a variety of bags and clutches.

Indeed, the new line’s diversity ensures that the brand caters to the dynamic needs of the
modern Pakistani woman, no matter how varied their preferences.

Xille & Sonia

Speaking about the new collection, Sumbal Hammad, Creative Director of The House of Aphrodite, said; “I am pleased to introduce the new Winter collection by the House of Aphrodite. As the brand’s Creative Director I always try to stock a trendy mix of merchandise from leading brands which cater to the diverse needs of modern day women, from fast fashion to classic items, one needs variety to choose from. For me the Aphrodite Girl is a fun loving, non pretentious fashionista, who is educated, worldly and forever evolving her style!”

Shireen & Rubia

PR:  Lotus Client Management.

PepsiCo Pakistan World Cup Campaign Launch Unveils The Official World Cup Kit

Lahore, January 15th, 2015: Thursday evening saw the top stars of the Pakistan Cricket come together to witness the launch of the official PepsiCo World Cup Campaign launch. Prominent celebrities, PepsiCo and PCB officials and the Pakistan Cricket Team were all present at the grand event held at Royal Palm, Lahore, where the official ICC World Cup 2015 Pakistan kit was unveiled.

The event, a star-studded affair was a perfect meet and greet with the Team where the guests wished them the best and enjoyed a memorable evening with their heroes.

What made the night most memorable was when the entire Pakistan team made a appeared on stage to reveal the official Pakistan ICC World Cup kit. Pakistan team captain Misbah-ul-Haq also presented the official Pakistan World Cup jersey to Mr. Jahanzeb Khan. The evening concluded on a high, with PepsiCo sponsored concert with the rock star Ali Azmat.

Monday, 5 January 2015

Fatburger - Introduces Juicy, Crispy Buffalo's Chicken! Exclusively in Pakistan.

[Pakistan, 3rd January, 2015]: Pakistan is truly a land of foodies, evident from the number of multinational brands opening their doors here. In the past few years, we have seen several international eateries expanding their businesses into Pakistan. Once such chain is Fatburger, the globally coveted quick service chain of restaurants which entered the Pakistani market with quite a bit of hype surrounding it. Thankfully, the Los Angeles based company has managed to live up to the hype and is the first preference for authentic fast food lovers.

After building a dedicated customer base for their gourmet burgers, Fatburger has now introduced their latest offering, Buffalo's Chicken, which has been launched specifically keeping in mind the Pakistani market's taste buds. The crispy fried chicken is served with a choice of three sauces; Sweet Bourbon BBQ, Carolina Fire BBQ and Buffalo's signature sauce. Buffalo’s Chicken is available across all Fatburger outlets in Karachi, Lahore and Islamabad and is priced at PKR 300 for two pieces. Some exciting promotional deals being offered at present include 1 grilled chicken sandwich, 2 pieces of Buffalo's Chicken and 2 drinks, which costs PKR 700, while a bucket of 9 pieces of Buffalo’s Chicken can be purchased for PKR 1300.


To introduce the new delicacy in Pakistan, FatBurger recently organized an exclusive tasting of the Buffalo’s Chicken for select media. Attendees included journalists Rubia Moghees, Sadia Zaheer, Sarah Eleazar, bloggers Sadaf Zarrar, Hassan Abbas, Fakhra Rafique Khan, Anam Raheel and hospitality consultant Raza Abbas.

Behind-the-scenes tour of FatBurger's kitchen 

Fatburger Buffalo's Chicken Deal

Shortly after serving of the food, guests were taken on an exclusive behind-the-scenes tour of FatBurger's kitchen to give them an idea about the strict quality control Fatburger practices. After visiting the kitchen, one of the attendees Anam Raheel remarked “I must say, the kitchen's organization and cleanliness is remarkable!”

 CEO Fatburger [BIL Foods Pvt. Ltd.] Mr. Amer Kamal

Speaking about the unique selling point of Buffalo's Chicken, CEO Fatburger [BIL Foods Pvt. Ltd.] Mr. Amer Kamal stated, “The USP is that Buffalo’s Chicken is a product of international brand Buffalo's which specializes in chicken globally. We have used a special technique which ensures the spices and herbs are marinated thoroughly to ensure flavor in every bite. Then of course like all other products that fall under Fatburger/Buffalo's, the chicken used is of the highest quality available and prepared fresh every time an order is placed, unlike other joints where food is processed and ready to serve”.

Fatburger has come to be known as the last great burger stand with a 50 year long legacy of originality, based on their signature gourmet hamburgers which are prepared live in front of patrons using fresh, unfrozen and hygienic ingredients. The brand uses only the leanest halal meat in its offerings, ensuring that their products are low in fat content and high in nutritional value.

Testing food

Fatburger has received numerous international accolades and has been voted Best Burger in Beijing, Dubai, Jakarta, Los Angeles and Las Vegas in the past. The fast food chain is also famously known for its strong association with Hollywood, with restaurants abroad regularly frequented by renowned media personalities including Tom Cruise, the Beastie Boys, Terrence Howard and Kate Bosworth among others, of whom some including Kanye West, Queen Latifah and Magic Johnson also have ownership of different international Fatburger franchises.

More updates you can follow them on following social media:

Face book

PR:  Pitch Media Inc.
Picture credits: Mr. Usman from Ebuzz Studio

Monday, 29 December 2014

Festivities: Your Gift Shopping Guide this Wedding Season!

Guest Post by Ambar Ahmed

You know what the best part about December is? Besides giving us a chance to look chic in our winter wardrobe, it is also the wedding season of the year. We all have at least one wedding of either our BFF or a family member which we have been looking forward to all year, and in Pakistan, weddings are definitely a lavish affair. Perhaps the only one part which we find bothersome about weddings is finding the perfect gift for the couple. Let's face it – times are changing and it is quite difficult heading out and searching for a gift which will not only make the newlyweds feel special but also fit our budget. To make our lives easier, the blessing of online shopping was bestowed upon us and what place can be better for online shopping than, the country's leading online shopping portal? If you are still deciding what to gift your loved ones, we have rounded up some of the best options for you to choose from:

Jewelry: There is no girl who will NOT appreciate a statement-making item of jewelry. Browse through Daraz's Designer Jewelry section to find a piece that goes with the bride's personality, and you would have gotten her something to cherish for a long time. Our picks:

Watch: No matter how tech-savy we may become, a watch is a timeless item which is irreplaceable. It also makes a befitting wedding gift for the bride and groom both. Daraz has an extensive collection of authentic designer watches by brands such as Guess, Rado and Micheal Kors and the best part is that some watches are up on sale with discounts up to 50%! Who knows, you might just end up flaunting a new watch to the wedding yourself (wink, wink). Our picks:

Perfume: Florals, musks, fusions...nothing is quite luxurious like fragrances are. Perfumes are an ideal gift to make someone feel pampered and always a safe bet as no one can have enough of them. You can gift the couple their signature scents, or if you feel you know them well you can pick out one yourself. Our picks:

Bath & Body Care: Simply because every girl should always look and feel their best, a gift basket of some body care products is a perfect gift for the glowing new bride. Our picks:

Cuff Links: Cufflinks stand out even when you try to hide them. A pair of cuff links can really tie your look together, which makes it an essential piece for every man's wardrobe and certainly a suitable gift. However, this is not the gift to buy if you are trying to stay within a budget as cuff links should always be an investment piece. Our picks:

Sunday, 19 October 2014

Lock&Lock Pakistan: Live Healthy, Eat Healthy

[Pakistan, 16th October, 2014]: Lock&Lock Pakistan, global leaders of premium quality airtight storage containers, recently took the initiative of organizing an activity in Lahore to promote healthy eating and living in Pakistan. An evening of healthy bites and beverages, mingling and light hearted conversations was enjoyed by women of all walks of life. Health experts Dr. Zarqa Suharwardy Taimur, Dr. Farzeen Malik and Dr. Komal Riaz  Sheikh provided tips and information regarding how to live a better, healthier lifestyle overall.

Dr. Zarqa and Ms. Fariha (CEO Pitch Media Inc.)

Dr. Zarqa Suharwardy Taimur, one of the leading dermatologists in Pakistan, spoke about how a healthy diet plays a vital part in achieving glowing skin. She also spoke about the latest obsession in our country with skin whitening and how girls use overnight creams which are made of steroids and mercury. These creams have numerous side effects which are very expensive to cure. The best way to make your skin glow is incorporate a lot of water, fruits and vegetables to your diet.

Dr. Farzeen Malik, an eminent dietitian of Pakistan, gave a presentation on how a balanced diet helps prevent obesity and spoke about the health risks associated with obesity. She informed that it is much better to change your lifestyle through a balanced diet, instead of trying shortcuts which rarely work and don’t help achieve long term results.

Dr. Komal Riaz Sheikh, a clinical psychologist, spoke about different kinds of stress eating disorders and what can be done to avoid them. Since food is used as the most popular stress reliever, it is important to find other ways to de-stress. She also said that it is important to be comfortable in your own skin first, and avoid comparisons with celebrities’ figures as the goal should be to build a healthy lifestyle.

After each presentation the floor was opened to questions and answers. Demonstrations by yoga expert Aniee Jawad, and self-defense expert Mirza Muhammad Arslan were also shown.

Some of the attendees included journalists Rubia Moghees, Maisoon Zamir, Marian Sharaf Joseph, Mehek Raza Rizvi, Amad Karim, RJ Shahpara Salim, as well as Sambreen Rashed(Shell Pakistan), blogger Fakhra Rafique Khan, socialite Huda Alauddin, designer& CEO GrandeurSaima Abaidullah and Areej Tahir (Tetra Pak). As one of the attendees who felt she learnt a wealth of information from the activity, Sambreen said “I think it is important for more companies such as Lock&Lock Pakistan to take such initiatives to inform the public regarding the importance of health and diet and how the two are so specifically linked to each other. I absolutely loved being a part of the event and left feeling determined to turn my life around and make it more healthy overall”.

The activity perfectly reflected the values that Lock&Lock follows internationally. The principle on which Lock&Lock was founded centers on placing value in preserving the environment. Lock&Lock products are made using the finest quality material to ensure customers get food in its best form even after being stored for a while, which has led to the brand gaining the loyalty of their customers worldwide.


The activity was organized at The Urban Cafe, Yoglicious. The Public Relations was taken care of by Pitch Media Inc. and the official radio partner was Radio 1 FM 91.

Saturday, 21 June 2014

Maybelline New York introduces new Compact/ To Go version of the coveted Clear Smooth All in One Cake Powder in Pakistan!

Trend setting cosmetics brand, Maybelline New York,has launched a limited edition Compact/To Go version of its popular Clear Smooth All in One Cake Powder in Pakistan. Internationally renowned as the powder of a new generation, the Maybelline Clear Smooth All in One Cake Powder’s composition is ideal for Pakistani skin specifically in the summer heat, promising all day Shine Control and UV Protection while concealing blemishes and evening out skin for a smoother complexion.

The new product was launched amid an exclusive press meet at Savor Boat Crew in Karachi. The proceedings commenced with a welcome note and an overview of the new product by Maybelline’s brand manager Wafa Kalia who elaborated on the convenience aspect and benefits of the new To Go version of the Cake Powder. This was followed by a presentation of make-up looks in association with Clear Smooth as envisioned by Maybelline’s make-up artist of the year Raana Khan. The make-up artist showcased two summer looks using Clear Smooth To Go All in One Cake Powder on Maybelline New York’s local face of the brand VJ Sehrish and a special Facebook fan. The event concluded with a soothing cruise ride which aptly demonstrated the ON THE GO aspect of the new compact Clear Smooth All in One Cake Powder.Public Relations was managed by Lotus PR.

Designed to protect, brighten and control oil for flawless, matte skin all day, the Maybelline New York All in One convenient compact Cake Powder is economically priced at PKR 250/- and comes in 6 different shades. Maybelline’s Compact / To Go version of the Clear Smooth All in One Cake Powder is now available nationwide.

“At Maybelline New York, it’s all about setting the right trends with the best possible formulas; the To Go version of Clear Smooth All in One Cake Powder embraces this: It is the ultimate protecting, perfecting skin shield and is ideal for summer, especially for girls one the go! The introduction of the compact/limited version of Clear Smooth comes from the brand’s commitment to provide Pakistani consumers with the latest innovations in make-up and enhancing Maybelline New York’s accessibility to a wider audience.” – stated WafaKalia Brand Manager Maybelline New York Pakistan.

Raana Khan, Maybelline’s Make-up Artist of the year.

The To Go Version of Clear Smooth is a makeup essential for every girl this summer. The product contains SPF 25 sunscreen which protects the skin and one’s complexion from the harsh summer sun. The product is also lightweight, oil free and non comedogenic, ensuring the skin can breathe and pores are not clogged” -stated Raana Khan, Maybelline’s Make-up Artist of the year.

For further information, please log on to their face book fan page


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